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Snapchat Blames Revenue Hit On iOS Ad Tracking Changes

Snapchat have some things to be happy about this quarter. It passed $1 billion in revenue for the first time ever, addition of 13 million daily users, and doubled submissions to Spotlight, its relatively new TikTok rival. But it has also entered into a huge and serious problem: Apple’s ad tracking changes, which have already caused huge loss amounting to millions of dollars.

In April 2021, Apple issued out an update to iOS that allowed users to turn off ad tracking across apps and websites and a lot of users turned it off and that made it hard for apps and advertisers to generate income